Great work starts by understanding people


I believe immersing ourselves in their perspectives, needs, and desires, we gain valuable insights that inform our journey towards finding innovative solutions.

Today, our interconnected and globalized world is moving more rapidly than our understanding of it which is causing challenges to many large cooperations that find themselves catering to multiple segments and markets.  Anthropology enables leaders, investors, executives, creators, economists, tech enthusiasts, developers, designers, manufacturers, physicians, lawyers, and financial professionals, to see around corners, spot hidden challenges, gain empathy, connect with others, and discover insights that will enable decision makers to see and feel the future.

Our people

As an anthropologist and a cultural consultant, I can help you when you are:

Facing
difficulties
selling a
product

Encountering obstacles  providing a service

Finding challenges attracting audience

Experiencing setbacks to optimizing team performance

My Services Include:

Consulting

Customer
Research

Organizational
Developement

Market
Research

User
Experience

Comparative
Studies

Let us work together on creating, recreating, or redefining your strategic narrative
Let us turn your challenges into clear insights to help us create more strategic interventions

TOOLS USED

Participant Observation

In-depth Interviews

Quantitative Surveys

Focus Groups

Advanced Analysis

Workshops

Storytelling & Narrative Consultation

Brainstorming Sessions

Surveys

Design Thinking

User Journey

Cross Cultural Knowledge

Cultural Relativism

Comparative Studies

Data Analysis

Purpose Defination

Scnerio Planning

Get In Touch
Let us talk about how understanding the people you are serving, employing, and partnering up with, through anthropological lens, can create real business impact.

Dubai, United Arab Emirates
masrirazan@gmail.com