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As an ethnographer, I was hired to help the client find out “what really matters to thei rclients and prospects?” Their underlying pain points and motivations. I used research, workshops, and interviews to gather data, that was later transformed into insights and used for strategic positioning for their freight department.
I was hired as a cultural consultant to create an experience toolkit that will be shared and used by all government institutions across Abu Dhabi and in time, will be opened to the public.The aim of the project is to define the identity of Abu Dhabi “what Abu Dhabi means in all its senses”. Used fieldwork research and interviewed key people from across Abu Dhabi and the UAE to develop the full content and writing the toolkit.
Creating content, I used ethnography and fieldwork research to interview experts in the food industry. The objective was to learn about the history of the food culture in the UAE and to generate the right material content for the museum’s storylines and narratives.
Project managed and used comparative studies to benchmark the visitor experience with other museums through online research. Interviewed experts in the field to validate the researched content before it was developed into the exhibition narrative.
