Anthropology in business offers valuable insights across various sectors, it empowers individuals and organizations to make more informed decisions and implement effective interventions. Acquiring a deep understanding of the people you are serving, understanding their culture, processes, and behaviors is becoming more crucial. This holistic approach facilitates a fresh perspectives for clients, encouraging them to pose new questions, reframe challenges, identify unseen opportunities, and find ways to simplify cross cultural understanding.
Razan is a business anthropologist and a cultural consultant living in Dubai. She studies people, culture, and behaviors, then transform her research into insights for a more strategic decision making. She was a former entrepreneur, an experienced researcher, a strategist, a storyteller,a creative writer, and an event curator who is specialized in the Middle East. She worked as a business anthropologist and a cultural consultant for Bond Brand and Design Agency and at Barker Langham.
Razan is curious, passionate and optimistic by nature. She is seeking opportunities to help institutions address their most challenging topics. From internal organizational pain points, to understanding your consumer market, Razan is thrilled about finding dots, connecting them and creating transformational experiences.
At the heart of creating meaningful solutions lies the importance of gaining a deep understanding of people's needs. This involves immersing oneself in their lives, endeavoring to grasp their desires and aspirations at a profound level. By actively engaging with the individuals we aim to serve, we foster a culture of continuous learning, recognizing the invaluable insights and perspectives they offer.
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The more we know about the people we are serving, the more we will be able to serve them better.
I start by framing your challenges and pain points with questions through first understanding them.
I use ethnographic approach for deep human understanding, identifying patterns in needs, behaviors and aspiration.
I provide content and discourse analysis, highlighting key insights and strategic solutions.
