Today, our interconnected world is moving more rapidly than our understanding of it which is causing challenges to many large corporations that find themselves catering to multiple segments and markets. Anthropology enables leaders, investors, executives, managers, directors, creators, visionaries, developers, designers, producers, and advisers, to spot hidden challenges, gain empathy, connect with others, and discover insights that will enable them to see and feel the future.
As an anthropologist, a cultural consultant, and a former entrepreneur, I can use my skills to work with you, when your organization is:
Let me turn your challenges into clear insights to help us, together, create more strategic interventions. Let me work with your team, to redefine your strategic narrative. Some of my solutions include:
Whatever challenges your organization might be facing, my strategy remains straightforward
Question
Anthropological thinking is characterized by its holistic nature, as it encourages the exploration of multiple perspectives.
My approach begins with a series of questions aimed at gaining a comprehensive understanding of the client's pain points. Subsequently, I turn challenge(s) into an overarching question, which serves as the foundation for my research.
Research
Research is used to see how to better shape the future. I ask bold questions to understand the people we are addressing, their needs, and their context. I build deep empathy with the people I am working with and I am trained to always start from a place of not knowing the answer to the problem I am looking to solve. Problems are then seen as opportunities for innovative solutions.
Analysis
The final step includes interpretation and intervention. It involves carefully examining the generated notes and deriving meaningful insights from them. This critical phase allows for the transformation of gathered information into strategic solutions. Together, we can ensure that the work done is properly comprehended, and implemented with a plan for actions.
