Founder; Fashion Week – Amman

As the Founder and Event Director of Mercedes-Benz Fashion Week – Amman; there is so much to write and say, but I will speak less and share photos to explain how I have formulated this incredible event….

Fashion Week – A world-wide fashion industry event

Models fitting for the next Mercedes-Benz Fashion Week Amman

Amman – Why not fashion week in the city I live in?

Making of Mercedes-Benz Fashion Week in Amman

Using Jordanian Resources – let us organize a Amman Fashion Week and get the  economy and industry expanding

Razan Masri and Akram Abu Karaki during the making of Mercedes-benz fashion week in Amman

With high vision and standards – why not approach Mercedes-Benz for a Mercedes-Benz Fashion Week?

Making of Mercedes-Benz Fashion Week in Amman

 Fall – Winter – April 24th – 28th 2012

Making of Mercedes-Benz Fashion Week in Amman

Spring – Summer – November 7th – 10th 2012

Razan Masri Fashion Creative Director Portfolio

Great Organizers – is about selecting the right partners, key staff, and volunteers for a great spirit and team work

Get Funded – Relevant Sponsors who can benefit and be beneficial

Hire Models – A casting call was organized to select the best Jordanian Models

Razan Masri Fashion Creative Director Portfolio

Support Local Models – By hiring, training and believing that with experience and practice, we believed that Jordanian models will develop quality

Book International Models – International models who are experienced and have participated in many shows will help motivate and encourage our local models, a great cross cultural way and a great inspiration for both. We booked Models from Italy and Ukraine

Submit Local Designers – Our focus and goal was to enrich the Jordanian Designers and attract international coverage for Jordanian talents to reach international recognition and clients “buyers”

Support uprising local designers – Since Fashion designing is a talent that exist everywhere around the world, some cities are more fortunate for their available resources and fashion history. In Jordan the market is at its early stages, therefore it is also very challenging to most start-up designers. Through our sponsors we helped selective designers financially

Submit Regional Designers – We invited and welcomed Middle-Eastern designers to take part and take part of Mercedes-Benz Fashion Week – Amman

Invite International Designers – To join us as gusts of honor, visit & tour Jordan, learn about our culture, and most importantly encourage our uprising designers

Submit Exhibitors – Talented accessory, jewelry, bags, shoes, and luxury designers get to also take part

Hire Artists – Makeup – Hair – Nails who are in Jordan and the Middle-East

Creativity and Advertising – Photo shoots, to use online and offline campaigns and branding

Organize a Press Conference – Inviting all the media to announce events details

Make it unique – Adding entertainment, fashion in film competition, and more

Create a buzz in the city – Coming up with promotional campaign ideas

Sketch the setup plan – The vision for the set up

Invite the Media & the Buyers – Local, regional and international Media

Blogger Yvan Rodic

Blogger Emanuele D’Angelo

Jordan Times

Grazia Italia

Al Rai news-papper cover Mercedes-benz-fashion-week-amman

Run the show – Directing and producing shows; 3 fashion shows a day… 4 days… a beautiful turn out

Celebrate – Organize and attend After parties

after party MBFW Amman

Each season required 6 months of hard work, 2 months of caffeine overdose, and 2 weeks of no sleep, and the best adrenaline rush during the 4 days event, I couldn’t have done it without my incredible partners. After all, I Count my blessings and my press coverage 🙂

Razan Masri

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