As the Founder and Event Director of Mercedes-Benz Fashion Week – Amman; there is so much to write and say, but I will speak less and share photos to explain how I have formulated this incredible event….
Fashion Week – A world-wide fashion industry event
Amman – Why not fashion week in the city I live in?
Using Jordanian Resources – let us organize a Amman Fashion Week and get the economy and industry expanding
With high vision and standards – why not approach Mercedes-Benz for a Mercedes-Benz Fashion Week?
Fall – Winter – April 24th – 28th 2012
Spring – Summer – November 7th – 10th 2012
Great Organizers – is about selecting the right partners, key staff, and volunteers for a great spirit and team work
Get Funded – Relevant Sponsors who can benefit and be beneficial
Hire Models – A casting call was organized to select the best Jordanian Models
Support Local Models – By hiring, training and believing that with experience and practice, we believed that Jordanian models will develop quality
Book International Models – International models who are experienced and have participated in many shows will help motivate and encourage our local models, a great cross cultural way and a great inspiration for both. We booked Models from Italy and Ukraine
Submit Local Designers – Our focus and goal was to enrich the Jordanian Designers and attract international coverage for Jordanian talents to reach international recognition and clients “buyers”
Support uprising local designers – Since Fashion designing is a talent that exist everywhere around the world, some cities are more fortunate for their available resources and fashion history. In Jordan the market is at its early stages, therefore it is also very challenging to most start-up designers. Through our sponsors we helped selective designers financially
Submit Regional Designers – We invited and welcomed Middle-Eastern designers to take part and take part of Mercedes-Benz Fashion Week – Amman
Invite International Designers – To join us as gusts of honor, visit & tour Jordan, learn about our culture, and most importantly encourage our uprising designers
Submit Exhibitors – Talented accessory, jewelry, bags, shoes, and luxury designers get to also take part
Hire Artists – Makeup – Hair – Nails who are in Jordan and the Middle-East
Creativity and Advertising – Photo shoots, to use online and offline campaigns and branding
Organize a Press Conference – Inviting all the media to announce events details
Make it unique – Adding entertainment, fashion in film competition, and more
Create a buzz in the city – Coming up with promotional campaign ideas
Sketch the setup plan – The vision for the set up
Invite the Media & the Buyers – Local, regional and international Media
Run the show – Directing and producing shows; 3 fashion shows a day… 4 days… a beautiful turn out
Celebrate – Organize and attend After parties
Each season required 6 months of hard work, 2 months of caffeine overdose, and 2 weeks of no sleep, and the best adrenaline rush during the 4 days event, I couldn’t have done it without my incredible partners. After all, I Count my blessings and my press coverage 🙂
Razan Masri 